From brands such as Filippa K and Wood Wood to Samsøe & Samsøe and Minimum, Scandinavian fashion is having a moment. And it’s clear why: known for their underlying pragmatism, at the heart of Scandi brands lies practical, comfortable clothes that people can look good in no matter when or where they’re wearing them.
Fashion designers from Copenhagen to Oslo are known for focusing on the pragmatic, and for elevating day-to-day style with their luxurious take on classic designs. From simple button-down shirts to tailored trousers, architectural coats, and striking accessories, clothes from Scandi designers are always crafted from premium, long-lasting materials in silhouettes designed to transcend trends and stay in fashion year after year. And while the more directional designers, such as Jonny Johansson of Acne Studios, often look to the rarefied world of art to inspire their looks, other labels such as Wood Wood, Filippa K and Samsøe Samsøe are just as aspirational in their combination of streetwear and luxury.
For an introduction into the Scandinavian fashion mindset, look no further than Filippa K. One of the most established brands on the scene, the label was founded nearly 25 years ao by Filippa Knutsson in Sweden. For menswear, her focus lies on uncomplicated staple such as t-shirts, trousers and jackets that are tailored to skim the body and provide a neat, compact silhouette. This season’s colour palette focuses on a sparse, minimalist palette of black, white and navy, punctuated by strong, sophisticated and timeless colours such as khaki, red and royal blue—colours that will work for any occasion.
On the other hand, for a more streetwear approach to tailored basics, labels Samsøe & Samsøe and Wood Wood are the answer. Founded in 1993, Samsøe & Samsøe began as a jewelry store by brothers Klaus and Preben Samsøe, before expanding into menswear and finally into womenswear.
A stylish brand for those in the know, the label is focused on creating contemporary, accessible essentials. Equally as utilitarian, Wood Wood also offers stylish clothes in permium fabrics, but with slightly more street edge, and considers itself as more of a lifestyle brand than simply a fashion label.
While most Scandinavian fashion labels pride themselves on their no-sweatshop policies, Minimum, an Aarhus-based label, takes special pride in its socially-conscious credentials. Originally founded in 1997 as a retail store, the label has since expanded into a fashion label in its own right, offering low-key basics for men and
women. Meanwhile, to tap into the current trend for utility workwear without being too clichéd, don’t miss Hope, whose vintage uniform-inspired aesthetic is a subtle and enduringly stylish take on the look.
Think of it this way: Scandinavian style is the wagyu beef upgrade on a regular burger—a luxurious take on a familiar favorite. Whether you need a look that’s dressed up or dressed down, Scandi style is the answer for a cool, comfortable take on your everyday style.